It’s you vs. you EVERYDAY
News published about two Korean giants planning to invest in the healthcare and fitness industry of Pakistan induced me to exploration. We live in a society where there exist two sects. One faction abominating exercise, as for them, it is an utter nuisance and involves way too much hard work, while for others it is a routine, a part of their existence. We have been hearing people in Pakistan are now becoming conscious about their appearance, and this increase can be explained by the decisive role played by the media as several health channels have been launched to promote t